Spec Ad

Email For A-1 Motor Oil

Client: A-1 Motor Oil

Target Audience: Men ages 35–50 who own expensive and/or performance cars.

Tone: Exciting, Urgent, Promotional, Serious

Objective: To purchase A-1 Performance Motor Oil on the company website.

My Approach: I decided that since I was targeting middle-aged men, it would be best to focus on the benefits of the cars since that is what’s most important to them.