Spec Landing Page

Landing Page for Omega-Hero

Client: Omega-Hero

Tone: Reassuring, Hopeful, Positive, Down to earth

Target Audience: Adults aged between 50 and 80, with grown children, and likely to have young grandchildren. They were previously fit and healthy but have been struggling with their mobility and experiencing stiff, aching joints.

Objective: Purchase a 1 month's supply of our OMEGA-Hero Omega-3 supplement for $15.99.

Secondary Objective: When they upgrade to a 6-month supply for $49.99, they will get another 6 months free.

My Approach: I tried to put myself in the shoes of my audience, I wanted to try and think about what I would want to do as a grandparent. Then with those thoughts, I used the benefits to back up their feelings.