Spec Email Ad

Email for Johnsons Baby Conditioner

Client: Johnson&Johnson

Target Audience: Parents of young children 0-2

Objective: The goal of the email was to increase awareness of the product and drive the consumer to visit the Johnson’s Baby website to learn more about the product and download a coupon to purchase it.

Tone: Friendly, Sincere, Knowledgeable, Helpful

My Approach: I really enjoyed writing this project because it made me think about what would attract a parent’s attention. So I focused on the benefits for the child and how the parent could get it for less.